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New York, NY – Taking its queue from Corporate America, the matza baking industry will be following in the footsteps such mammoth corporations as Dell, Microsoft, and American Express.
Matt Saaven, president of the American Matza Bakeries Association (AMBA) explained the reason behind the move. “Due to the annual rise – no pun intended – in the costs of producing shmura matza, we are forced to find ways to lower our costs. Those savings will, in turn, be passed over – again, no pun intended – to our customers.”