Benny Friedman, Niggun Riot, Cocktails, and a Food Truck Erev Shabbos

Erev Shabbos meets Erev Rosh Hashana! Wine By the Case yet again teamed up with JMenu to feature some entertainment, great free cocktails, and food for the anash of Crown Heights. Yet again people passing by the store witnessed an exciting live band, Benny Friedman captivating the crowd, JJ’s Holy Cow food truck selling their delicious  food, and a bartender in the store creating mixed Comsi Comsa Apple Champagne cocktails  in honor of Rosh Hashana.

Weekly Story: The Cry Of The Shofar

In Beis Rebbe (p.34), it is noted that the Mitteler Rebbe was not able to be in Lubavitch for Rosh Hashanah and Yom Kippur of 5586 (1825) and he sent a message that his son-in-law the HaRav Menachem Mendel (commonly known as the Tzemach Tzedek) should say a maamar in his stead. The Tzemach Tzedek refused, [as only a Rebbe can say his original maamar Chassidus], but he said a parable to explain the meaning of tekias shofar. The clarity in which he presented this thought, that the people were so affected by it, that even before he explained the nimshal (what we should learn from it), they burst into tears.

Weekly Letter: What is the Origin of Saying Tehillim?

It is customary to recite additional chapters of Tehillim from the beginning of Elul until and including Yom Kippur. This weeks letter is in answer to questions about the reciting of Tehillim  such as – when and why the origin of saying Tehillim take place? why is it most often used by laymen? The answers are  based on chassidic sources among others. The letter is signed by Rabbi Nissan Mindel, the Rebbe’s personal secretary, who on occasion would sign the Rebbe’s letters upon the Rebbe’s request.

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