The late Rabbi Yitzchak Meir Kagan, a longtime Chabad emissary in Detroit, hits the streets in a Sukkah-mobile, and armed with a lulav and etrog, circa 1970. This year marks 70 years since the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, launched the Lulav and Etrog Campaign. Photo: Challenge
Excuse Me, Are You Jewish?: The Lulav Campaign Turns 70
In September of 1953, the Rebbe’s chief secretary, Rabbi Chaim Mordechai Aizik Hodakov, summoned two yeshivah students into his office with a new directive from the Rebbe. “He told us that we should arrange that on Sukkot, we should go out into the streets with a lulav and etrog and also gather children in the Sukkah, and help them make the blessing on the etrog … ”
