Video: Lipa Stars in Pepsi Commercial

Chasidic pop star Lipa Schmeltzer can now add another line to his resume: Israeli Pepsi endorser. Lipa, who has broken with his New Square Orthodox community in supporting the State of Israel, recorded a minute-long Pepsi Max commercial blending Israeli culture with his own Yiddish roots that was published online Monday.

Mazal Tov's View More

12-Hour Marathon ‘Teach-In’ Inspired by the Rebbe

As the clock struck one this afternoon, some 75 influential societal leaders, innovators and changemakers gathered together with a large group of laypeople at the New York Public Library’s Stephen A. Schwarzman Building on Fifth Avenue and 42nd Street in Manhattan. For the next 12 hours, with barely an interruption, they will engage in a marathon of public conversations and fireside chats—impactful dialogues that organizers of the inaugural One-to-One Global Forum say are designed to spur tangible and transformative societal good.