The Shofar Campaign was introduced by the Rebbe—Rabbi Menachem M. Schneerson, of righteous memory—in 1953. In the decades since Chabad emissaries and countless volunteers have brought the call of the shofar to street corners, public parks, hospitals, prisons and military bases. Rabbi Shmuel Greisman (center, holding shofar) can be seen bringing the shofar to Israeli soldiers during the month of Elul, 1980.
70 Years of Bringing Shofar to the Streets
Since the beginning of Jewish history, the symbol of the High Holidays has been the shofar, the ancient curved instrument used to inaugurate the Jewish New Year. When Covid created unprecedented obstacles to synagogue attendance, many around the world were still able to hear the shofar’s hallowed cries thanks to a decades-old Chabad-Lubavitch innovation: bringing shofar to the streets.
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