Four Decades of Car Menorahs Lighting the Way
You know them when you see them, and when you see them, you know it’s Chanukah. The car menorah is a uniquely American innovation—a marketing gimmick created by young yeshivah students in the early 1970s as a way to spread awareness and the message of the eight-day Jewish holiday. Today, they can be found across the globe and on all kinds of vehicles.