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Ruling: ‘Chabad’ and ‘Lubavitch’ Cannot Be Trademarked
In 2010, the Chabad-Lubavitch umbrella organizations in Israel, Agudas Chassidei Chabad and Tzeirei Agudat Chabad, applied to the government for a trademark on the words “Chabad” and “Lubavitch,” in order to prevent its unauthorized use by unaffiliated organizations. Recently, the IPO examiner denied their application, on the grounds that the words are “descriptive” and not “distinctive.”