by Marcy J. Levinson – The Atlanta Jewish Times
Chabad of Georgia grows to 10 centers with no end in sight
Hirshy Minkowicz of Chabad of Alpharetta
leads one of many Chabad celebrations.
Throughout their yeshiva years, Chabad rabbis are trained to be men on the street in cities across the country and around the world that could use an extra Jewish touch. They are sent to cities and rural towns to offer the essence of Chabad – the Hebrew acronym for chachmah (wisdom); binah (comprehension); and da’at (knowledge) – to Jews or anyone embracing the Jewish soul.
It may seem a lot like a Christian missionary model, like the young Mormons riding their bikes and wearing ties while searching for converts, but the Chabad approach has worked well for members of the Lubavitch branch of Chasidism since its arrival in America nearly 66 years ago.