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Video: Lipa Stars in Pepsi Commercial

Chasidic pop star Lipa Schmeltzer can now add another line to his resume: Israeli Pepsi endorser. Lipa, who has broken with his New Square Orthodox community in supporting the State of Israel, recorded a minute-long Pepsi Max commercial blending Israeli culture with his own Yiddish roots that was published online Monday.

Picture of the Day: Old Friends Catch Up

Four old friends from their youth in Yeshiva sit together and reminisce at the central Chabad Shul in Montreal: Member of the Vaad Rabonei Chabad in Eretz Yisroel Rabbi Yitzchok Yehuda Yeruslavsky, and veteran educators Rabbi Aryeh Leib Kaplan, Rabbi Yosef Minkowicz and Rabbi Sholom Leib Aizenbach.