By Sandee Brawarsky for the Jewish Week
When Laura Manischewitz Alpern moved to New York from Cincinnati in 1959, she was taken aback that strangers recognized her name. Her great-grandfather Dov Behr Manischewitz started baking matzahs in 1888, as a young immigrant in Cincinnati — and ultimately revolutionized the matzah business, producing square matzahs by machine. Her book, “Manishewitz: The Matzo Family” (Ktav), is a family history and the story of the iconic company, sold to a conglomerate in 1990. Alpern was recently visiting Manhattan, from her home in Geneva, Switzerland.
Growing Up Manischewitz – Some Manischewitz History
By Sandee Brawarsky for the Jewish Week
When Laura Manischewitz Alpern moved to New York from Cincinnati in 1959, she was taken aback that strangers recognized her name. Her great-grandfather Dov Behr Manischewitz started baking matzahs in 1888, as a young immigrant in Cincinnati — and ultimately revolutionized the matzah business, producing square matzahs by machine. Her book, “Manishewitz: The Matzo Family” (Ktav), is a family history and the story of the iconic company, sold to a conglomerate in 1990. Alpern was recently visiting Manhattan, from her home in Geneva, Switzerland.
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