Weekly Story: The Worth Of A Sefer
Rav Yaakov Yosef desired to publicize the teachings of his Rebbe, the Baal Shem Tov, so he wrote and published the sefer Toldos Yaakov Yosef (in the year 5540/1780). Since the entire purpose of publishing the sefer was to spread these teachings, he undertook the difficult task of personally traveling from town to town and selling it.