So 59 ‘Mitzvah Tanks’ rolled through Manhattan and paralyzed traffic, albeit for a short few minutes at a time, and people got to see the ‘Winnebago’s’ with the big signs that said ‘Happy Birthday’ and ‘Mitzvah Tank’ and young energetic Bochurim and children calling out ‘Happy Passover’, one may be tempted to dismissively ask ‘what’s the point?’ or ‘how many people even noticed it?’ all valid questions, for a pessimist, but the answer is quite surprising.
According to Google Trends one of today’s most popular searches is ‘mitzvah tank’ coming in at 55th from the top, and its peak was during the parade itself! Geographic data also showed that over 80% of the searches were made from New York.
How do you Measure the Magnitude of Impact from a Mitzvah Tank Parade?
So 59 ‘Mitzvah Tanks’ rolled through Manhattan and paralyzed traffic, albeit for a short few minutes at a time, and people got to see the ‘Winnebago’s’ with the big signs that said ‘Happy Birthday’ and ‘Mitzvah Tank’ and young energetic Bochurim and children calling out ‘Happy Passover’, one may be tempted to dismissively ask ‘what’s the point?’ or ‘how many people even noticed it?’ all valid questions, for a pessimist, but the answer is quite surprising.
According to Google Trends one of today’s most popular searches is ‘mitzvah tank’ coming in at 55th from the top, and its peak was during the parade itself! Geographic data also showed that over 80% of the searches were made from New York.