By Rabbi Shmuley Boteach
This week marks the 60th anniversary of the ascension of the Lubavitcher Rebbe, Rabbi Menachem Schneerson, to the global leadership of Chabad. In that time, the organization has grown from a small hassidic group into a global powerhouse of Jewish outreach. But 15 years after our great rebbe's passing, and with Chabad firing on all cylinders, it faces a major decision as to its future. It will either continue to focus on horizontal expansion - opening more Chabad Houses and sending out more rabbi-emissaries - or it will begin focusing on vertical expansion.
No Holds Barred: The future of Chabad
By Rabbi Shmuley Boteach
This week marks the 60th anniversary of the ascension of the Lubavitcher Rebbe, Rabbi Menachem Schneerson, to the global leadership of Chabad. In that time, the organization has grown from a small hassidic group into a global powerhouse of Jewish outreach. But 15 years after our great rebbe’s passing, and with Chabad firing on all cylinders, it faces a major decision as to its future. It will either continue to focus on horizontal expansion – opening more Chabad Houses and sending out more rabbi-emissaries – or it will begin focusing on vertical expansion.
21
