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How Chabad.org Pioneered Online Passover Chametz Sales 25 Years Ago

For more than two decades, Landa—director of Chabad of Greater St. Louis—has been at the helm of what has grown into one of Judaism’s largest digital services. This year alone, more than 100,000 people are expected to use the online tool to fulfill the pre-Passover tradition of selling their chametz—leavened products forbidden during the holiday.

Here’s My Story: You’ve Been Accepted!

Rabbi Pinney Herman and his wife, Helana, served as Chabad emissaries in Raleigh, North Carolina, for over thirty years. Today, they reside in South Florida, where they work as therapists offering individual and couples counseling. They also speak internationally on marriage and Jewish topics. Rabbi Herman was interviewed in March 2025.