New Gourmet Food Cart Opens in Brooklyn Heights

Today there are no Kosher options in the entire Downtown Brooklyn area. There are also no wholesome, gourmet food carts or trucks in the area – for Kosher eaters and non-Kosher eaters alike. By using natural, minimally processed beef and serving handcrafted Burgers prepared fresh daily, JJ’s Holy Cow will shift consumer expectations of what a food cart can offer, as well as provide tens of thousands of Kosher consumers with great food.

The owners are Rabbi Eliyahu and Shaindy Raskin (nee Holtzberg). The Raskins run Chabad of Brooklyn Law School, and noticed that there were many Jewish students who did not have any kosher food. Combining a community service with a great opportunity for outreach, the Raskins put in motion a plan to provide a hot and delicious kosher meal for their students. Due to a large number of kosher consumers in the area, numerous restaurants have opened and subsequently closed over the past 27+ years. This is due to the steep overhead prices in Downtown Brooklyn. The cost per month to rent out a small restaurant space amounts to a few thousand dollars at best.

There was a void in the Kosher food market in Brooklyn Heights to feed:

  • Local Jewish and non-Jewish business people
  • Jews who are in the area for jury duty
  • The local Jewish community
  • Jewish Students (There are 5 local Universities)

Enter JJ’s Holy Cow, whose offerings are: made of Vegetarian-fed, Clean, 100% meat; Handcrafted; The only Glatt Kosher food option in the entire Downtown Brooklyn; Healthy and delicious; Vegan Options; Full Menu offers Lunch, snack, and Dinner options; Serving Customers on a unique, individual basis.

The food is Glatt Kosher, under the supervision of Rabbi Aaron Raskin of Brooklyn Heights, Chasidishe [Chabad] Shchita.


Summer: Monday- Thursday 11:30-4:00. Winter: Monday- Thursday 11:30-6:00.


Corner of Court and Schermerhorn Street, Brooklyn Heights, Brooklyn, NY 11201.


917-704-4214., Email:, Facebook: JJ’s Holy Cow, Instagram: jjsholycow, Twitter: @jjsholycow.


  • 2. Milhouse wrote:

    What’s with the vegan buns? Anyone who’s buying a burger, hot dog, or tuna sandwich doesn’t care that the bun is vegan, so why waste space on the menu advertising it?

    • 3. Organic wrote:

      The menu says ” Vegan Options”.
      Meaning, that a vegan bun filled with lettuce tomatoe cucumbers onions avocado or whatever other vegan delicacies that are not depicted above, would be a vegan option for those interested.

    • 4. Organic wrote:

      Having seen the actual Menu, it does seem funny putting beef etc. on vegan buns. It’s like advertising “Burger, Fries and Diet Coke.” Anyone who needs to be on a diet should not be eating burgers and fries. (people order it anyways, to assuage their guilt).
      Could be there to make the menu look fancy…

  • 5. Shluchei Mitzva! wrote:

    This sounds like the coolest Shlichus out there. How does this work? Is this also territorial? If i open a food truck in another neighborhood will i also be allowed to join the Kinus? or is this only for special people.

    PS, I worked on a food truck in Manhattan near B & H serving thousands of Jews but never knew that I can call it “shlichus”, I thought it is called “parnosa”

    Just my 2 cents….

  • 7. Moshe Kapoyer wrote:

    the ‘Hechsher’ says “checked in ‘occurrence o Halacha’ can someone please tell me what “occurence o Halacha’ mean? is this a new Oholei Torah Hechsher

    • 8. Overlooked wrote:

      Your question should be what “occurence to Halacha’ means?
      Don’t you see the fleck of vegan mayonnaise covering most of the ‘t’ in the word ‘to’?
      How you overlooked the real questionable wording/spelling in the Hechsher is quite interesting:
      “It conforms to all the ‘strick standers’ of Halachah.”
      All this typing is getting me hungry.
      Maybe i will have a Vegan Burger- without the Bun….

  • 9. Zalman Hadarshan wrote:

    Since when can you certify your own truck as Kosher, isn’t that a obvious conflict of interest?

    • 10. Read carefully wrote:

      “The owners are Rabbi Eliyahu and Shaindy Raskin”
      “The food is Glatt Kosher, under the supervision of Rabbi Aaron Raskin of Brooklyn Heights, Chasidishe [Chabad] Shchita.”
      Seems like two different people.

    • 11. Hechsher? wrote:

      Son working for father and has father signing some type of ‘Hechsher’ is a huge conflict of interest. I wouldn’t trust such for milk, even more so for meat. Whatever. Not to mention that it looks like a kid typed up that ‘certification’. Lile I said, Whatever.

  • 12. Gourmet? wrote:

    Regarding the Hechsher and the owner being two different people: what ever happened to ברא כרעא דאבוה?

    Before looking at the menu for anything vegan, I couldn’t get over hot dogs with ketchup and mustard as being sold by any place that calls itself “gourmet”.

  • 13. Moishe pipek wrote:

    A person is allowed to say this is kosher according to chalaha and he is beleived.

  • 14. Someone with a life. wrote:

    What the heck is wrong with you peoplel, wish them well and move on with your life! What’s with all the derogatory comments.

  • 16. Marco wrote:

    Congratulations…it is well needed and thank you for doing this. Wishing you much Hatzlacha!!


Comments are closed.