85 Years Later: Explore the Building That Changed a Hemisphere
This Shabbos, 28 Sivan, marks 85 years since the Rebbe and Rebbetzin’s arrival on American shores in 1941, after their rescue from war-torn Europe.
From a modest building at 770 Eastern Parkway in Brooklyn, the Rebbe would go on to transform not only American Jewry but the entire Northern Hemisphere. What was once considered a spiritual desert became the launching point for thousands of shluchim, tens of thousands of institutions, and a renewed sense of Jewish pride and purpose worldwide.
In honor of this milestone, the Moshiach Office at Merkos 302, is encouraging families, educators, shluchim, and communities to experience 770 more deeply through its immersive, self-guided 3D tour.
“On 28 Sivan, we reflect on a journey that began with the Rebbe’s arrival in America and continues through every shliach, every Chabad House, and every Jewish life impacted since,” says Rabbi Mendy Kotlarsky, Executive Director of Merkos 302. “This tour helps people connect with the source of that mission and understand the significance of the place from which it spread across the world.”
While the platform originally launched as part of The Mikdash Movement educational initiative, its message feels particularly timely on 28 Sivan.
Available at www.tutaltz.com/770, the experience offers a detailed digital walkthrough of 770 that combines cutting-edge technology with historical context, stories, photos, videos, and educational content.
“Eighty-five years ago, the Rebbe and Rebbetzin arrived in America and began a transformation whose effects are still unfolding today,” said Rabbi Shlomie Naparstek, Director of the Moshiach Office at Merkos 302. “While many people know 770, some even very intimately, this experience imparts how the Rebbe himself saw 770.”
Users can explore the Rebbe’s room, the main shul, the upstairs library, and numerous other locations throughout the building. Interactive breakout experiences allow visitors to see how famous moments unfolded, including Sunday Dollars, Kos Shel Bracha distributions, children’s rallies, Lag BaOmer parades, and other historic events.
The experience includes:
- A fully immersive self-guided 3D walkthrough of 770
- Photos and videos of the Rebbe throughout the experience
- Educational insights about key locations
- Breakout visual recreations of significant events and setups
- Areas generally inaccessible to the public
- Content suitable for classrooms, Chabad Houses, and families
To complement the digital experience, visitors can also access an expanded guided video tour hosted by entertainer Mendy Pellin. The tour includes stories, footage, and videos of the Rebbe throughout the experience.
The project was designed by Mendel Lewis of BeisHamikdosh.com, who helped translate the physical space into a detailed digital environment.
“770 isn’t just a building people visit,” Lewis explained. “It’s a place people learn from. We wanted to create something that allows anyone, anywhere in the world, to experience it in an educational way.”
The tour was originally created as a supplement to The Mikdash Movement, Tut Altz Kids’ adaptation of the Rebbe’s famous sicha Beis Rabbeinu Shebibavel, which explores the unique role of 770 during Golus and its connection to the coming Geulah.
As communities mark 85 years since the Rebbe and Rebbetzin’s arrival, the tour offers a unique opportunity to revisit the place that served as the headquarters of that historic transformation.
This summer, the Moshiach office will be launching two new tours! Look out for details coming soon!
Experience the 3D 770 tour for just $7.70, watch the guided video, and read about the Mikdash Movement here: https://www.tutaltz.com/770
