EnerJew, Chabad’s Youth Program In the Former Soviet Union, Unveils Its Fresh Brand Identity for 5786

As the Jewish year 5786 begins, the FJC EnerJew Youth Movement has introduced a refreshed brand identity designed to strengthen its connection with Jewish teens across the former Soviet Union. The updated Brand Book, developed under the leadership of digital and art director Sarah Boikova, offers a vibrant and thoughtful visual language that reflects the movement’s evolving vision and enduring values.

“This isn’t just a manual on how to put a logo on a poster,” said Boikova. “It’s a living space — a guide to the language, emotions, and values that define the EnerJew brand.”

The redesigned Brand Book features updated logos, dynamic graphics, and a bold new color palette. More than a visual update, it presents a comprehensive framework for how EnerJew communicates with its diverse audiences — from teenagers beginning to explore their Jewish identity to coordinators guiding local clubs.

Clubs across the Former Soviet Union have already begun adopting the new style, transforming both physical spaces and social media platforms. The goal for the coming year is to raise the creative level of each city’s online presence, making every post, event, and banner a visual expression of EnerJew’s core values: community, learning, and joy.

“Every color, every font choice carries meaning,” Boikova noted. “When a teenager sees our visuals, they should feel: this is my place, my community.”