From the JTA:
A few months back, Simi Polonsky was posting photos of herself on Instagram dressed in colorful modest-chic outfits — the kind of fashionable clothing that nonetheless adheres to Orthodox Jewish dress standards.
Polonsky is a co-founder of The Frock NYC, a fashion label created in 2010 that has built substantial buzz as the industry incorporates more demure and religious styles into its mainstream.
These days, The Frock’s Instagram page is far more somber. Polonsky’s husband Shua passed away on Nov. 9 from a condition he had contracted only weeks before.
She has written openly on the company’s Instagram page about her struggles, religious and non-, to cope with his condition and his eventual death. A week before his passing, she wrote that she thought she would have to shut The Frock down.
She also posted multiple family photos on the account, and in one chronicled how a doctor gave Shua his grim diagnosis.
As difficult as the time has been for Simi and her two young children, one big consolation has been the popularity of a fundraising campaign at the crowdsourcing site Charidy, which as of Wednesday has raised over $1 million from nearly 9,000 donations.