NYS Honors Rebbe Ahead of Co-Naming ‘Lubavitcher Rebbe Way’

The New York State Senate has adopted Resolution 545, honoring the Lubavitcher Rebbe in conjunction with the upcoming co-naming of President Street in Brooklyn as “Lubavitcher Rebbe Way.”

On Wednesday, Rabbi Yaacov Behrman delivered the invocation at the Senate session, emphasizing the Rebbe’s teachings on the importance of routine acts of kindness. He noted that when asked for his message to the world, the Rebbe responded, “We must all do something additional in the realm of goodness and kindness.” To symbolize this message, Behrman presented a charity box shaped like an ark—representing “Acts of Routine Kindness” and referencing the ark’s role in saving the world—and encouraged attendees to integrate such acts into their daily lives.

State Senator Zellnor Myrie addressed the Senate floor, stating, “At a time of great division and uncertainty when we don’t have the answers, the Rebbe has taught that small acts of kindness together could transform the world.” He expressed that it is an honor for New York City to recognize this message through the co-naming of President Street as “Lubavitcher Rebbe Way,” ensuring the Rebbe’s message continues to inspire. Senator Myrie urged his colleagues to join him in honoring the Rebbe by increasing acts of kindness.

Additionally, Assemblymember Brian Cunningham is set to introduce a similar resolution in the Assembly this week. He remarked, “The Rebbe’s impact continues. Acts of kindness are a perfect reflection of the Rebbe’s teaching, and I hope the street naming inspires Brooklyn to increase in goodness and kindness.”

The community co-naming ceremony is scheduled for Sunday at 4:30 PM in front of the Rebbe’s house on President Street, rain or shine.

A special thank you to NCFJE, MASK, Interborough (IDCC), the OK, Bais Shmuel, COLlive, The JFA, the Office of Council Member Crystal Hudson, the Department of Transportation and the NYPD for making the co-naming event possible.