“If the Lubavitcher Rebbe were alive today, he’d be active on Facebook, Instagram, Twitter, and other forms of social media,” Rabbi Yehuda Krinsky told a crowd that gathered to mark Gimmel Tammuz in central New Jersey.
From the New Jersey Jewish News:
The Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, who died in 1994, was so tech savvy for his time, reported Rabbi Yehuda Krinsky, his longtime secretary, that he had a car phone installed as soon as the technology became available.
If the Lubavitcher Rebbe were alive today, said Krinsky, he’d be active on Facebook, Instagram, Twitter, and other forms of social media.
Krinsky spoke June 18 at Chabad of Western Monmouth County in Manalapan commemorating the 21st yahrtzeit of the leader of the Chabad-Lubavitch hasidic movement.
“Can you just imagine the Rebbe on social media?” mused executive director Rabbi Boruch Chazanow, who interviewed Krinsky for the program.
Their talk touched on the ways Chabad has integrated technology in their outreach efforts; indeed, the 130 attendees were asked to text their questions to the cell phone of adult education director Rabbi Levi Wolosow.
Krinsky said the Rebbe, who was educated in science and mathematics at the University of Berlin and the Sorbonne in Paris, would use a computer when they came on the scene late in his life. Yet the Rebbe insisted on opening all of the many hundreds of letters that arrived daily himself — he was a “speed reader” who could digest a letter in seconds, said Krinsky — so as to be able “to see the tears” with which each envelope was sealed.
Now chair of Merkos L’inyonei Chinuch, Chabad’s educational and social services divisions, Krinsky served on the Rebbe’s administrative staff for more than 40 years.