The Rebbes Army Wins Swiss Award

At the competition ‘The Most Beautiful Swiss Books 2010’ of the Swiss Federal Office of Culture, Books&Bagels, Zurich, was awarded the prize for the German version of the acclaimed book by Sue Fishkoff “The Rebbe’s Army” – in German “Das Heer des Rebben.”

An independent international jury takes into account each book’s overall concept, graphic design and typography, and pays particular attention to innovation and originality. Further criteria include the quality of the printing and the cover, the binding and the materials used. The jury, choosing the books on behalf of the Swiss Federal Ministry of Home Affairs, awarded 19 out of 391 books the prestigous distinction, recognizing excellence in the field of book design.

The books will be shown at renowned national and international exhibitions in the coming year and presented in a special publication.

In Sue Fishkoff’s book the reader gets an insider’s look at the Chabad-Lubavitch movement, which derives its strength from the wisdom and teachings of their Rebbe, Rabbi Menachem Mendel Schneerson.

Sue Fishkoff visited during one year Chabad emissaries from Alaska to Bangkok and reports in her fascinating book about her experience. She analyses critical the movement, talks about their successes and motivation. Almost 30,000 copies of the original English edition were sold in the US.

The Swiss award winning book was designed by Kay Bachmann, Leipzig, translated by Miriam Magall, Berlin and published by Edition Books&Bagels, Zurich.

The cover features a Chabad shaliach – emissary – of Alaska – Rabbi Y. Greenberg – helping a skier putting on Tefillin.

The book is available on booksnbagels.com or at local bookstores.