Official Unveiling of The Lubavitcher Rebbe Way in Crown Heights

by CrownHeights.info

Dozens of local officials, guests, and hundreds of residents came out for the official unveiling of the Lubavitcher Rebbe Way on President Street in Crown Heights.

The theme for the event, “Routine Acts of Kindness,” draws inspiration from the Rebbe’s message to CNN, urging every individual to add acts of goodness and kindness into their daily lives.

The Rebbe often spoke of the freedoms and rights we enjoy in the United States, gratefully referring to it as a Medina Shel—a nation of kindness and compassion.

At the famed Lag B’Omer parades, the American flag was always prominently displayed.

In that spirit, we opened the… pic.twitter.com/Z0f509ZwAf

— Yaacov Behrman (@ChabadLubavitch) April 6, 2025

In 1966, upon hearing of the naming of Rebbe Way near Tel Aviv, the Rebbe emphasized the importance and significance of the honor: “There should be activities in these streets,” he wrote, “reflecting the spirit of those after whom they are named.”

Proclamations promoting and reflecting the Rebbe’s call for routine acts of kindness were presented at the event.

photos and video by L.C.A, Design