Today, Sunday 22 Elul – September 2 – at 8pm EDT Chabad of California will be hosting its 38th annual L’Chaim-ToLife! Telethon. This annual Telethon is one of the most watched Jewish event of the year with hundreds of thousands of Jews tuning in from across the country and even many more across the world watching it live on www.tolife.com
Rabbi Boruch Shlomo Cunin, head Shliach of California has been spearheading the Telethon for all these years and he is the energetic force behind this huge Kiddush HaShem.
For many Jews, the Telethon serves as their annual reminder that Rosh HaShanah is just a bit more than a week away. It inspires these Jews to seek out a local Chabad Center and join them for the Yomim Noraim with the hope that they will come back throughout the year and participate in more Jewish events.
The (first Jewish) Mayor of Los Angeles, Eric Garcetti, Councilman Paul Koretz, Controller Ron Galperin, Congresswoman Loretta Sanchez and many other prominent politicians are expected to join Chabad for this special even which raises funds for Chabad’s many social service programs. As in previous years, many Hollywood celebrities will join the show as well, amongst them Jon Voigt, Elliott Gould and others.
The show is being hosted by nationwide radio host Dennis Prager and world renowned attorney Marshall Grossman.
The Telethon will take place today, Sunday September 2 from 5pm to 11pm Pacific Time. For more information or to watch the Telethon live go to: www.tolife.com