Los Angeles, CA — Chabad of California is spearheading a massive campaign to encourage Jewish women to light Shabbat candles.
The campaign to distribute Shabbat candles, first launched 33 years ago by the Lubavitcher Rebbe, is plunging ahead full force again after the organization purchased over one million candle packs, each containing a pair of candles, a wrist bracelet and a leaflet with prayers and information on Shabbat.
Chabad California launches Friday Light campaign
Los Angeles, CA — Chabad of California is spearheading a massive campaign to encourage Jewish women to light Shabbat candles.
The campaign to distribute Shabbat candles, first launched 33 years ago by the Lubavitcher Rebbe, is plunging ahead full force again after the organization purchased over one million candle packs, each containing a pair of candles, a wrist bracelet and a leaflet with prayers and information on Shabbat.
In preparation for the “FridayLight” campaign, t-shirts were printed for the many volunteers who will hand out candles around California. A special website was also set up to provide information on candle-lighting times across the world.
Rabbi Ari Beitelman, an active member of Chabad California and the mastermind behind the project said the group floated a “test balloon” for the program last year, in which they distributed over 200,000 candle packets.
The test-candles were accompanied with information in English, but for the larger-scale campaign the organization has printed materials in Hebrew, French, Russian, and Spanish, Beitelman said.
“The campaign brings the words of the Lubavitcher Rebbe to the citizens of the world about the mitzvah of candle-lighting,” Beitelman said.
“The responses we’ve heard thus far are simply heart-warming. The campaign across America has had dizzying success, and now we are turning to the whole world – we’re busy lighting up the world,” he said.
rivka bernbaum
Before you advertise a mivtza you should make sure it is done in the manner the Rebbe would want it advertised.
Would you be able to give in the brochure to the Rebbe ?Would the Rebbe approve of the pictures and wording?
Find out what the Rebbe’s view is on tea lights.
You can find out any information about hoe the Rebbe would want this advertised by the people the Rebbe made in charge of it.
mendy
isnt this been done already by the duchmans from miami???
or is it the same project ?
grateful person
What a wonderful way to make this mitzvah so easily presentable and easy to do with the simple instructions and everything included..this is a great help for the worldwide mivtzoyim campaign. THANK YOU!
ananom
same project
Good Work!
it’s the same project but give credit where it’s due this project was comnceived by and brought to fruition by Chabad of California, with one of the Cunin girls having the idea to begin with. Kol Hakavod! You are making the Rebbe proud!