by Dvora Lakein - Lubavitch.com

Rabbi Moshe Greenwald, Downtown, LA

LOS ANGELES, CA — When Patti Berman moved into her sunny loft in downtown Los Angeles, the rough-and-tumble neighborhood was known as skid row. Her building, recently gentrified, was one of only three proper hi-risers in the city’s grim center. Berman’s doorman had to shoo away homeless people from her stoop and sidewalk, so that residents could leave to work each morning.

Downtown: Everything Jewish is Waiting for You

by Dvora Lakein – Lubavitch.com

Rabbi Moshe Greenwald, Downtown, LA

LOS ANGELES, CA — When Patti Berman moved into her sunny loft in downtown Los Angeles, the rough-and-tumble neighborhood was known as skid row. Her building, recently gentrified, was one of only three proper hi-risers in the city’s grim center. Berman’s doorman had to shoo away homeless people from her stoop and sidewalk, so that residents could leave to work each morning.

The Jewish scene was just as bleak.

Now, eight years later, downtown L.A. is at the pinnacle of a cultural and social boom. Berman lives in the center of a thriving arts scene, and as vice-president of the Downtown Neighborhood Council, she is passionate about the community’s growth and potential.

“It’s like living in a small town in the middle of a big city,” says the Chicago native, “everyone says ‘hi’ on the street and we all know each other’s business.

“When I first got here, I thought that I was the only Jew in a two-mile radius,” Berman divulges. “Jewishly, there was nothing. I had people ask me what the strange, but beautiful, thing on my door was all the time. But then the rabbi came and everything changed.”

“The rabbi” is Rabbi Moshe Greenwald, who opened the Jewish Community Center of downtown in 2007 together with his wife, Rivky. Today the couple welcomes several dozen people for weekly Friday night dinners and Shabbat services and hosts a monthly “L’Chaim” social club.

Greenwald has met many residents and local businesspeople through classes he gives in office buildings and the well-attended Jewish Business Network he maintains. His neighborhood is comprised of yuppies, artists, and musicians, many of whom transferred from other large cities and enjoy urban living. A strong contingent of empty-nesters, looking to downsize but still remain in the thick of things, has settled here as well.

Downtown Revival

Though the vicinity has a significant Jewish background, early Jewish pioneers first settled downtown and the area’s original synagogue was constructed here, its Jewish populace dwindled and disappeared starting in the 1940s. Suburbanization, construction of a modern highway system, and the advent of the inexpensive automobile, all contributed to the neighborhood’s general, and Jewish, demise. A revitalization program started in earnest over a decade ago has seen the West Coast’s business center come alive again: Greenwald’s Jewish center, the only Jewish organization or synagogue in the area, has done the same for Jewish pride and population.

“Honestly, the main reason we are staying here still is because of the shul,” states Matthew Weiss, a screenwriter who lives with his girlfriend just off of Union Station. The two were in search of High Holiday services last autumn, several months after moving downtown, when a friend gave them Greenwald’s number. “It was love at first sight,” Weiss says.

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