Shluchos to Honor Rebbetzin’s Legacy on 30th Yohrtzeit

by Liza Wiemer –

A special evening program on Feb. 7 to honor the 30th anniversary of the passing of Rebbetzin Chaya Mushka Schneerson, of righteous memory, will open the 26th annual Kinus Hashluchos, the International Conference of Chabad-Lubavitch Women Emissaries in Brooklyn, N.Y.

The Rebbetzin’s yahrtzeit holds special meaning every year for the more than 3,000 women from every corner of the globe who gather to learn, get advice, share stories, and reunite with family and friends, and the 30th anniversary is an especially poignant reminder of how the Rebbetzin remains an ongoing role model for the shluchos and Jewish women everywhere.

“What better example do we have than our Rebbetzin, Rebbetzin Chaya Mushka?” asks Mariashi Groner, co-director Chabad of Charlotte, N.C., who will present the keynote address at the closing gala banquet on Sunday. She will speak about being “Soldiers of the Rebbe” and how it is every emissary’s job to bring the Jewish people together—to find every Jew, no matter where that person lives, and to help each and every Jew make a dwelling place for G‑d.

“With every fiber of her being,” affirms Groner, “she demonstrated to us, from the very beginning of the Rebbe’s leadership, what it means to be entirely devoted to the Rebbe [Rabbi Menachem M. Schneerson, of righteous memory] and his mission.”

Nechama Shemtov, director of education and women’s issues at American Friends of Lubavitch (Chabad) in Washington, D.C., and one of the five executive organizers for the conference, also finds inspiration from Rebbetzin Chaya Mushka. “Her life was the ultimate example of selflessness, humility, kindness and personal sacrifice, which supported the Rebbe in his complete service to the Jewish people. Her example is as an inspiration to all.”

New Addition: ‘Friday-Night Farbrengens’

Throughout the conference, which takes place from Feb. 7-12, participants will attend workshops catering to their area of expertise—including the operation of summer and winter camps, preschools, Hebrew schools, campus Chabad Houses, community Friendship Circles.

Participants will attend workshops catering to their area of expertise, including the operation of summer and winter camps, preschools, Hebrew schools, campus Chabad Houses, community Friendship Circles and more. Broader topics on tap for all include Torah study and the examination of Jewish law (halachah); advice on raising children when Chabad families are often the few or only observant families in town; and methods for deepening connections with local Jewish women and their communities. Women also share which events have been successful in the course of the past year, and how other programs can be added or improved. There is also a mentoring aspect, where women can sign up to talk with experts in specific fields for guidance and support. Among the many services offered are a resource fair, babysitting and even matchmakers available to help unite singles.

New this year is the option to attend a Friday-night farbrengen at eight locations around the Crown Heights neighborhood in Brooklyn, N.Y., where the conference takes place. (They are spread throughout the area so that women won’t have to walk more than two blocks to attend.) The multigenerational panels will share their thoughts and open up the discussion to any topic; this allows for a more intimate opportunity for attendees to speak. It’s also an opportune time for encouragement and support.

Speakers will discuss the conference theme: “Make for me a sanctuary and I will dwell amongst them”V’asu li mikdash vishachanti bitocham (Exodus 25:8). This was presented in a compilation of talks (sichos) given by the Rebbe in 1992 to all of the women. The compilation is being reprinted for this year’s convention participants in honor of the Rebbetzin’s 30th yahrtzeit.

Esther Rochel Grossbaum, co-director of the Chabad Lubavitch Community Center in Thornhill, Ontario, Canada, and one of the five executive organizers for the conference, says this inspiring message will be conveyed throughout the conference to the roughly 3,000 emissaries and guests expected to be present. As she explains, “although this is in reference to the Mishkan [Tabernacle] in the desert, Rashi points out that ‘amongst them’ refers to each and every Jew. We must make a sanctuary for G‑d within ourselves, our homes and our communities.”

Grossbaum says she finds inspiration in the young emissaries who serve in small towns throughout the world. “Many of these women participate in Ufarazta Circle—an organization that serves shluchos in communities that are far away from larger cities that have strong Jewish communal life. They face many challenges. Their children need to be home-schooled or learn online. Together with their families, they are the Jewish life in these communities. When I hear their stories—when I see their eagerness to learn and grow and their passion as soldiers of the Rebbe—I am uplifted and inspired.”

Shemtov says she feels blessed to have the merit to assist in this convention.

“The Rebbe felt very strongly about the Kinus Hashluchos. Every year, it’s an opportunity to build camaraderie with phenomenal, dynamic women, find inspiration and leave with a renewed energy to serve our communities.”

The conference ends on Sunday evening with a gala banquet for some 3,000 emissaries and their guests. It will be broadcast live by and carried here on

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