Adidas Chooses an American-Israeli Orthodox Mother as the Face of a New Campaign
In 2016, Beatie Deutsch placed sixth in the Jerusalem half marathon. Watching Deutsch, an Israeli born in the United States, you would have never guessed that she had taken up running only four months earlier. The following year she ran the Tel Aviv Marathon while seven months pregnant with her fifth child.
Even while running, the Haredi Orthodox Deutsch dresses modestly, following Jewish laws. She wears a headscarf, elbow-length shirt and a knee-length skirt covering her leggings — unlikely attire for a star athlete.
Adidas, one of the biggest sportswear companies in the world, took notice of Deutsch and decided to highlight her because of — not despite — her religious observance. With her usual headscarf, skirt and long sleeves, Deutsch was featured in Adidas’ “Impossible is Nothing” campaign, which hopes to unite people through sports and expand the limits of human possibilities.
Read More at The Times of Israel
