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Newest Hit on Charedi Street: Wig Leasing

Ynet

Can’t afford that gorgeous new designer sheitel? An Israeli wig chain has realized that the war on haredi women’s pockets passes through their head. That chain recently launched a new campaign for the sector’s women: Wig leasing.

Iris Elkayam, marketing manager at Galit Italia, explains: “From now on, just like with a car, a woman will be able to pick up a new through the leasing method and enjoy different designs and full service for a monthly fee of NIS 270 shekels (about $75).

“After a while, she may decide whether to buy that particular wig or use the same method on a different one.”

According to Elkayam, during the leasing period the customers will be offered free hairstyling services at the chain’s salons.

The idea behind the campaign is to allow haredi women to try out different wigs before purchasing a permanent one, which could cost up to NIS 10,000 ($2,770).

Another reason for the campaign, Elkayam says, is men’s fear of purchasing a wig. “Wigs today cost around NIS 6,000, which means that women cannot renew their wigs for years due to the high prices. The leasing method allows them to replace their wig once a year, and includes the wig’s regular monthly treatments,” she says.

According to the chain’s workers, a great amount of interest has been recorded on the part of men, who call to inquire on the campaign’s details. “Our goal was to connect the men to the purchase, so that they know they are not paying for everything at once, and in this case we managed to alleviate their fears,” says Elkayam.

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6 Comments

  • gittyy

    After the year lease is up, does the company now go and sell the wig as a “new one”…?

  • moshani

    if you’re paying $2770 for a wig, someone between you and china is making a killing. bring them in from china to resell without the thousands of dollars of middleman markups like we do.

  • wow

    if you pay $ 75 a month to lease ,it will cost you a year $ 900. for this price you can buy a pre-cut here that you will keep.

  • simple

    they can afford to do it because really, these wigs cost NOTHING straight out of china. So they make a decent profit from the lease – and have them replaced more often! genius.

    Bottom line is, there is not reason that the middle people should be selling a wig that doesnt cost more than a couple of hudred dollars from the factory for more than 2500 -3000!!!!

    Its seriously Geneiva of Yiddishe Gelt!