PSA: Simchas Beis Hashoeva Appeal

Dear Friends:

How wonderful it is to celebrate Simchas Beis Hashoeva together. Every night, multitudes of Crown Heights residents, plus our thousands of guests here for Yom Tov, come to rejoice in unity with true Ahavas Yisroel. On Chol Hamoed, thousands of Jews from other neighbourhoods, too, join in to enjoy the Simchas Yom Tov, which has become renowned throughout the greater New York area, making it a huge Kiddush Hashem.

Simchas Beis Hashoeva has always been very close to the Rebbe’s heart. Since the Rebbe started this tradition in 5741 (1980), he mentioned it in every Sicha that he spoke every night of Sukos – another tradition he started that year. He continued mentioning these celebrations in his Sukos Sichos every year until 5752 (1991), demanding that everyone, without exception, participate, and often he asked for reports about the Simcha Beis Hashoeva celebrations.

As the Rebbe often told us, Sukos is when we draw from Above abundant blessings of Simcha for ourselves and our families and the entire Jewish people throughout the year.

Each year’s Simchas Beis Hashoeva costs about $30,000. This must be covered by private donations, particularly by Anash who cherish the supreme importance of a project the Rebbe held so dear. Just as the Rebbe often asked of us regarding his various campaigns to benefit Jews everywhere, so should everyone connected to the Rebbe feel a personal obligation to participate generously in this vital project. And just as we dance together in true unity at this celebration, so are we all together obligated to cover its expenses.

We would like to express our deep thanks to the many who generously donated towards last year’s expenses, and we look forward to even greater participation from all of Anash in covering this year’s.

Wishing you all, among the entire Jewish people, a very healthy and happy year, with true Simcha in every aspect of our lives throughout the year,

Sincerely,
Yisroel Shemtov

P.S. As soon as we cover this year’s expenses, we’ll start planning an even greater Kiddush Hashem for next year – may it be in the Beis Hamikdosh together with Moshiach!