After the Kinus Ends, Geulah Learning Keeps the Momentum Going
The Kinus ends, but the energy doesn’t disappear. It follows Shluchos home, in notes scribbled on programs and conversations on flights. The harder question comes later: how does that Geulah-minded inspiration get integrated once life returns to its usual pace?
One answer is already being implemented.
Across offices, classrooms, and Chabad Houses, small groups pause for short, consistent learning about Moshiach and Geulah that fits into real life. That learning comes from The Alef, a concise Torah study series. It’s used for quick chavrusas and lunch-and-learns that still feel substantive.
At The Moshiach Office at Merkos 302, the week has a fixed reset point. Once a week, the women’s team steps away from their computers, puts a small treat on the table, and learns a short segment from The Alef. Either way, the goal is the same: to step out of the day’s logistics and refocus on the mission of bringing Moshiach into the world—together, in a way that’s consistent and doable.
That rhythm proved contagious. At CKids, the women’s team adopted the same idea, carving out a weekly learning slot of their own. Different office, different to-do list—but the same need: a protected window to learn, reconnect, and carry the Moshiach mindset into an ordinary week.
“It’s a chance to step out of the run-of-the-mill day,” said Chaya Katz, a participant in a weekly learning session, reflecting on the experience. “You’re reenergizing and feeding the soul, connecting to Moshiach concepts that touch our essence.”
Each Alef segment is built around a core Torah text and presented as a double-sided PDF. Sources from Chassidus and Nigleh are translated and explained, offering both clarity and depth, inspired by the Rebbe’s call to prepare the world for Geulah.
“Our mission has always been to serve your mission,” said Rabbi Mendy Kotlarsky, Executive Director of Merkos 302. “The Alef helps shluchim and shluchos complete the last phase of their shlichus by preparing their community to be mekabel pnei Moshiach Tzidkeinu.”’
The content is ready to use—fifteen to twenty minutes of focused learning, framed with an opening hook and a closing takeaway. The segments can stand on their own or open into discussion.
More than 60 topics are available, covering a wide range of Moshiach and Geulah themes. The library is complete and accessible on demand at TheAlef.co, with an option to subscribe to a weekly email highlighting timely selections. The series is also available through The Alef app on Google Play and the App Store.
The invitation is simple.
Feeling inspired after the Kinus? Start small. Start local. Bring The Alef into your workplace, your Chabad House, your weekly chavrusa, or your coffee break with friends.
Fifteen minutes. One page. A way to carry Geulah into an ordinary week.
