New Tools Are Making Moshiach Learning More Accessible Than Ever
For many, Moshiach feels distant, misunderstood, or too abstract to teach. But in a world pulled by uncertainty and disconnection, the Rebbe’s call to live with Geulah is more urgent than ever. Over the past months, The Moshiach Office at Merkos 302 worked to make that vision accessible, practical, and alive in classrooms, Chabad Houses, and homes around the world.
The Moshiach Office at Merkos 302 is focused on one goal: making Geulah learning accessible, actionable, and alive, for communities, educators, and shluchim everywhere.
For many, Moshiach is either misunderstood, dismissed as a distant hope, or avoided altogether. But in a world grappling with uncertainty and spiritual fatigue, the Rebbe’s call to live with Geulah, not just believe in it, but teach it and build toward it, is more relevant than ever.
“We’re seeing an awakening,” said Rabbi Mendy Kotlarsky, Executive Director of Merkos 302. “Moshiach has become front and center, and people today want real answers. With everything happening, the uncertainty, the chaos, the world needs the Rebbe’s perspective. And it’s on us to give it to them: clearly, consistently, and without hesitation.”
Over the past months, that mission translated into real traction: growing audiences, stronger content, and digital tools reshaping how people engage with the message of Moshiach.
“We’re seeing real growth, not only in numbers, but in how seriously people are engaging in Moshiach conversations,” said Rabbi Shloime Neparstek, director of the Moshiach Office at Merkos 302. “That growth brings responsibility: to raise the standard, expand what’s available, and give shluchim, educators, and communities the tools to teach Geulah clearly and practically.”
The Moshiach Office saw continued audience growth across platforms, with over 1,000 WhatsApp community members and more than 2,300 weekly email subscribers , consistently engaged with learning, resources, updates, and inspiration on Geulah and Moshiach.
Two major tools were launched in recent months: the interactive 3D 770 experience, a dynamic model reimagining 770 as a space for exploration and connection, and The Alef App, which reached nearly 500 downloads in under three months, signaling strong demand for on-the-go learning.
Podcast engagement continued to grow. Season 3 of Classic Take by Rabbi Sholom Zirkind launched with over 20 episodes released to date, including the standout “Can Anyone Become Moshiach?” Another podcast, The Alef in Conversation, hosted by Rabbi Levik Gourarie, was completed, with “The Last Generation, 30 Years Later,” featuring Rabbi Simon Jacobson, becoming the most-watched installment.
Learning tools from the Moshiach Office continued to spread. More than 500 textbooks were sold, with Moshiach Mindset leading the way. Meanwhile, four children’s curricula, Live with Geulah Now, Moshe and Me, Hilchos Moshiach, and Mikdash Movement, were integrated into over 10 schools, bringing Geulah into real classrooms and schedules.
The Pre-Experience program continued to grow. The most widely-used offering, Synthesis, brought women together through learning boxes and live events, creating a model for meaningful, hands-on Geulah learning.
The Alef series, a weekly publication covering more than 60 core topics on Moshiach, was completed. The full archive is now available, along with a sign-up option to receive three curated editions each week.
Next Steps
Coming soon are several new initiatives, including…
- A new Festival of the Future, exploring how Eretz Yisroel provides practical lessons for living a life of Geulah. Through Festival of the Future, shluchim receive tools to lead strong, clear, and unified Geulah programming in their communities.
- The annual 28 Nissan Mega Farbrengen, which unites Lubavitchers worldwide in meaningful conversation about Moshiach.
- A revamped version of Live with Geulah Now
- An expanded version of The Alef, “Voices of Redemption,” featuring historical characters and in-depth explorations on Moshiach
- The Ultimate Moshiach Songbook, with over 300 songs spanning centuries
- A brand-new Pre-Experience is currently in development
- A fully revamped website designed for a seamless shopping experience
None of this happens on its own. Every step forward is made possible by the educators who teach with conviction, the shluchim who bring Moshiach into everyday conversations, and the community members who pass along a resource or share an insight.
“We’re deeply grateful to those who make this work real,” said Rabbi Naparstek. “As we look ahead, we invite more voices to join, to teach, to share, and to live with the clarity, urgency, and hope that Geulah demands.”
The tools are here. Pick one, an app, a subscription, a conversation, and make Moshiach part of your life. Visit https://www.tutaltz.com to take your next step.
