Rebuilding in the Three Weeks: Tut Altz Global Sale To Inspire Geulah Living
As Jewish communities around the world reflect during the somber Three Weeks, a bright countercurrent is emerging. Tut Altz, a project of the Moshiach Office at Merkos 302, has launched a global sale offering 10% off all products from July 13 to August 3. The sale, themed “From Ruin to Ready — Stock Up on Geulah,” aims to help families, camps, educators, and shluchim infuse this traditionally mournful time with Moshiach learning and study.
Launched to give chassidim of all ages engaging ways to “live with Moshiach now,” the Tut Altz platform hosts dozens of original resources, including in-depth study materials, kids’ activities, and ready-to-run event kits. These are based on the Rebbe’s unique directive to not only mourn the churban during the Three Weeks, but to actively prepare for the Geulah through learning and action.
“The Rebbe transformed the Three Weeks into a time of building,” said Rabbi Mendy Kotlarsky, Executive Director of Merkos 302. “Our goal is to bring that positivity and Moshiach education into more homes, more classrooms, and more communities: right now.
A few standout items in the lineup include the Step Up Event Box, used worldwide for Moshiach Seudah events now made available for year-round use; the beautifully designed Seder Nigunim Companion; Har Habayis, a Temple Mount anthology. Other popular resources include the Dvar Malchus in English, Hilchos Moshiach for Kids (with teacher’s guide), and the Sichos-based curriculum Moshiach Mindset for adults.
“What we’ve done is remove the guesswork,” said Rabbi Shlomie Naparstek, Director of the Moshiach Office at Merkos 302. “It’s no longer a question of if someone can take action; it’s about how soon they’ll start. The resources are here, and the urgency is clear.”
Customers can shop the full collection at shop.TutAltz.com using the code MIKDASH for 10% off, valid through Tisha B’Av.
