Popular TV Program and Colel Chabad to Open 2nd Low-Cost Store
Capitalizing on last year’s successful launch of a concept store in Be’er Sheva, offering significantly reduced prices across the board, the popular Israeli television show Hatzinor, and the Colel Chabad charitable organization have announced the planned opening of a second brick-and-mortar low-cost supermarket in the center of the country.
Guy Lerer, one of Israel’s most recognizable television personalities who hosts Hatzinor tweeted earlier this week, “They’ll continue to raise prices while we work for you.”
The second store, scheduled to open next month, is designed to provide consumers with significantly reduced prices for key products by circumventing many of the costs associated with overhead, branding, and marketing. The majority of products are manufactured and distributed by private label companies so that while they are often not well-known in the general market, they are able to be produced without compromising on quality.
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