Crown Heights Hatzalah Rebrands, Showcases New Logo
by CrownHeights.info
The old Crown Heights Hatzalah logo has received a welcomed refresh with the community’s treasured organization rebranding to a new modern design.
The sleek logo, created by Spotlight Design, replaces multiple previous versions while incorporating the Rebbe’s Horaos and Crown Heights iconic landmarks. The new design keeps the patch shape from the previous logo and incorporates a silhouette of 770, the uncontested landmark of Crown Heights and Lubavitch, along with the basic “Star of Life” which marks Emergency Medical Services the world over.
Yet the “Star of Life” in the new logo follows a unique Horao from the Rebbe made to Rabbi Yehuda Leib Bistritzky, one of the founders of Crown Heights Hatzalah, when he brought a flyer advertising a Melava Malka for the organization. The presented logo included the universally known “Star of Life” which has a staff and snake (Rod of Asclepius), an ancient symbol of medicine based on Greek Mythology. The Rebbe instructed it be removed, and Crown Heights Hatzlaah replaced the Staff and Rod with a torch, a torch which has continued through multiple logo versions and continues in the new logo.
In a short release video by Crown Heights Hatzalah they introduce the new design, tying the 770 silhouette to Community Pride, the “Star of Life” to Medical Excellence, and the Torch to Unparalleled Integrity.
Crown Heights Hatzalah presently fields seven state of the art ambulances, responding to calls for help from the community’s multiple neighborhoods and three police precincts.
Crown Heights Hatzalah is also finalizing plans to build their first Headquarters, having purchased an empty lot and an adjourning building.
