770 – The Most Copied Building in the World

Around the world, there are 35 replicas of 770 Eastern Parkway, the world headquarters of Lubavitch-Chabad in Brooklyn. Meet the photographers who have been documenting every one of these replicas, from Brazil to Milan to New Jersey, the historian who uncovered the building’s surprisingly secular history, and the architect who designed one of the buildings.

Forward culture editor Adam Langer moderated a conversation with photographers Andrea Robbins and Max Becher; Andrew Silverstein, founder of Streetwise NYC Tours; and Eli Meltzer, the architect of the 770 replica in El Paso, Texas.