JEM: The Launch of the Rebbe’s Birthday Campaign
Shortly after the Rebbetzin’s passing in 1988, the Rebbe launched a new initiative: The birthday campaign, a call for every Jew to celebrate and observe their birthdays by hosting Jewish gatherings and adding in Jewish observance.
Watch A Cause for Celebration at JEM.tv. (microdonation required)
Listen to audio of the Rebbe about celebrating one’s birthday.
