“Mezuzah it Forward,” A New Mezuzah Campaign

Mezuzah It Forward encourages participants to share the gift of Mezuzah with others, and is sure to expand and spread the Mitzvah in an unparalleled way.

”A mortal king has servants standing outside his house on guard. The King of Kings, however, is Himself guarding His servants outside their homes.”

These powerful words were the way the wise and righteous convert Onkolos used to demonstrate the unique beauty and perspective of Judaism.

The Mitzvah of Mezuzah is of paramount importance in Judaism. Mentioned in the Shema prayer we say everyday, it one of the most well known symbols of Jewish pride and identity. The Rebbe accentuated its importance, constantly and consistently advising people on its importance and very real influence in all areas of life.

A traditional time to strengthen this Mitzvah is during the month of Elul. With personal and household protection on everyone’s minds, Merkos 302 has launched Project Protect: Mezuzah It Forward. An innovative take on the timeless mitzvah, Project Protect gives the opportunity to easily acquire a Mezuzah, and encourages participants to spread the Mitzvah and ‘’Mezuzah It Forward’’.

The program provides kits with elegant and modern packaging that includes clear instructions and insightful commentary. The Mezuzah becomes a relevant part of life, and communicates Hashem’s protection and presence in the home.

Mezuzah It Forward encourages participants to share the gift of Mezuzah with others, and is sure to expand and spread the Mitzvah in an unparalleled way.

‘’The impact of Project Protect is unique,’’ says Rabbi Mendy Kotlarsky, executive director of merkos 302. ‘’With this program, not only will more Jews have the zechus of having a Mezuzah, they will be sure to spread and share it with their friends and family.’’

‘’The Mezuzah campaign is the perfect antidote to the sense of unease that is so prevalent,’’ explains Rabbi Mendy Ceitlin, director of mitzvah society. ‘’ The awareness that this initiative will bring is sure to increase Mezuzahs all over the world, and will bring Divine protection and security to its inhabitants.’’

Project Protect provides a wonderful way to increase and spread the Mitzvah of Mezuzah. Mezuzah It Forward allows that reach to extend, inviting many more Jews to share the beauty, security, and relevant message of the Mezuzah

For more information visit: www.mezuzahitforward.com

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