Jewish Teenagers, Please Stand Up!

The Rohr Jewish Learning Institute’s teen division has announced a partnership with a Washington, D.C. based consulting group. The firm will help affiliates engage their local communities and maximize student recruitment.

Dubin Strategy and Consulting, LLC, which has directed various political campaigns and causes in the US and Israel, will be working closely with staff in the JLI Teens office in developing field strategies and planning on-site training and initiation for the JLI Teens affiliate conference in August.
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Now that it has developed a successful, advanced Torah-based curriculum for secular teens, JLI Teens is reaching out to teens less likely to attend its courses.

Since its launch in 2009, JLI Teens has offered courses in more than 65 cities as part of a new initiative to connect with Jewish high school students. Equipped with texts and videos on topics of relevance to teens, Chabad representatives are sparking the interest of thousands of Jewish teenagers.

Rabbi Benny Rapoport, director of JLI Teens sees the partnership with Dubin Strategy and Consulting to involve students—and their parents—“very much in line with a political cause that needs a well thought-out campaign strategy,“ he said.

”The Chabad representatives are more than just teachers—they are community organizers; they must be able to empower community-members to take active leadership roles and rally their friends to support the cause of Jewish learning for teens.”

JLI Teens Program Director Gani Goodman explains, “Now that we have the formula for engaging students, our affiliates can dedicate time, effort and resources to getting them into the classroom. We believe that political field strategy on top of traditional sales techniques will gain community support, foster student enrollment, and create young Jewish leaders.”

Registration for the JLI Teens 5772 program is now open. The upcoming semesters offer Chabad representatives the opportunity to work closely with Dubin Strategy and Consulting, LLC and reach greater numbers of Jewish teenagers.