Lubavitcher Movie Producer Promotes Tikkun Olam
Lubavitcher, Mark Erlbaum is making films with Hollywood stars to promote positive messages to movie audiences. Elisabeth Moss, star of the AMC hit series “Mad Men” and an avowed Scientologist are making a movie together to promote “tikkun olam,” the Jewish value of repairing the world.
The product of their work, “A Buddy Story” — a romantic drama about a singer-songwriter who finds love on a weeklong trip with his neighbor — is expected to make it to the silver screen next year.
It’s just one of several films that Mark Erlbaum, an Orthodox “ba’al teshuvah,” or returnee to the faith, is making with Hollywood stars to promote positive messages to movie audiences.
“I am a religious person,” Erlbaum told JTA. “I very much believe in tikkun olam and the core Jewish values of hope, self-sacrifice and mutual helpfulness.”
Aside from Moss, actors Jennifer Love Hewitt, Will Ferrell and Jamie Kennedy are involved in film projects at Erlbaum’s production company, Nationlight Productions.
“I adore Marc; he is such a wonderful and funny man,” Moss told JTA in an interview. “He was the first interaction I had with the Orthodox community. Although I was exposed to so many different people growing up in New York, I didn’t know what to expect, but he is so cool and funny. It was a terrific experience.”
The journey that brought Erlbaum, 40, from the real estate business to independent filmmaking also had something to do with the journey that transformed him from a casual Jew to an Orthodox one.
Erlbaum discovered Orthodoxy during his college years, when his father began bringing a Chabad-Lubavitch rabbi to their Philadelphia home to talk religion. Erlbaum hadn’t thought much about his Judaism, but he quickly became captivated. The rabbi soon had a transformative effect on him and his two brothers.
In time he became strictly observant. Erlbaum, along with his wife and family, embraced Orthodoxy.
Erlbaum had worked at his family’s bridal chain and founded a Philadelphia real estate agency before turning to writing. By 2005 he already had written, directed and co-produced a short film.
In 2009, Erlbaum said, he decided to launch a film production company “focused on creating inspiring, meaningful content for mainstream audiences of all backgrounds and affiliations.” He sees his work as promoting Jewish values.
Erlbaum’s latest drama, “Cafe,” starring Hewitt and Kennedy, is about a Philadelphia coffee shop where the stories of workers and customers dealing with life challenges intersect to weave a web of spirituality. The film, though not yet in wide release, was shown at the 2010 Philadelphia Film Festival.
“Although there is no explicit Jewish content in the film, the values certainly guide the characters in their development,” Erlbaum said.
In addition to Moss, “A Buddy Story” features Orthodox Jewish hip-hop star Matisyahu. The film was shot more than three years ago and is now in post-production.
Erlbaum laments the fact that Hollywood makes so few such films, and he recently started a Facebook campaign to encourage studios to make more positive, family-oriented films with uplifting messages. He also is starting a campaign he calls “Filmanthropy” to encourage donors to support the production of films that promote the value of tikkun olam.
“There is definitely a cynical edge to media, and we as a society act accordingly, and that is too bad,” he said.
By producing uplifting films, Erlbaum said, he hopes to increase the positivity that will make people act more respectfully and kindly toward each other.
“I believe that everyone should be more thoughtful and giving,” he said. “We are not here to push for Judaism. I believe that everybody can do something significant for others, and I’m glad I have a medium like film to express that.”
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itche der kusher
Maybe ohelie torah should teach drama class.
It’s time to become actors.
Learning Torah… who mentioned that.
But Acting now that’s a respectful job.
real chinuch
sounds good I hope they show this to our kids in school. Teach them some positve messages
mendel
is that ben harosh there
soon to be actor
ot does teach acting! you have to lie, as to why you missed chasidus in the morniing.
the morahs
the earlbaum family is one of a kind when it comes to hachnasas orchim!
we love you!!
philly Morah
ok this article is the kind that will promote criticism to the unthinking reader who simply skims at face value and doesn’t bother to properly read it through. marc is not promoting CH’ers to become actors! he is not promoting his films as kosher JEWISH films for the lubavitch crowd to watch. He is simply advocating for better quality films with core Jewish values for the general sensitively numb secular world.
He is using his talents in a way he knows how to make a dent in our morally deprived world.
So please think before you start bashing this! And remember you dont know marc so its easy to criticize a person you dont know, however he is a real human being who will be reading your comments so think before you comment.
as for myself, having known the Erlbaum family as a frequent guest at their shabbos table all I can say is they are the most wonderful, warm, caring family. They are honest and REAL.
and I wish then hatzlacha in their endeavers.
oh and as her former Morah, please give Ella a kiss from me!
former philly Morah
Yasher Koach Mr Ehrlbaum!! Thank you for all your incredible hospitality way back in 2005. You and your wife will always be remebered for contantly going out of your way for us!!
hatzlocha Rabbo
Moshe
Marc, we wish you Hatzlocha and Beracha!!!
Your PB friends.
Chaim Sawyer
working with hollywood actors…and u call urself chassidishe?? Thats kind of the opposite of what we live for..
You lubavitchers get upset when people dont call you mainstream but yet you put youself in this situation. You are suppose to be a Chasidic Group. Even “Litvish”, I could even venture to say even modern orthodox would never do something like this.
Get your act together.
Philly Shliach - left of center
Kudos to Marc and Leiba Earlbaum… they are great people!!! If you know Marc, you will understand that he’s a good guy, learns chassidus, not looking to cut corners.. I don’t think he send this link to Crown Heights.info he would not be interested in this PR.. he is interested in reaching a difference crowd…
Let’s drop our negativity off the brooklyn bridge or on the BQE…
Bravo!
This sounds great! For those leaving negative comments, you don’t score points with G-d by being obnoxious and mean.