Chabad.org homepage showing an ad for a cellphone company.
Chabad.org, the flagship Web site of the Chabad-Lubavitch movement, has recently begun a test run of displaying advertisements on the website.
Chabad.org Test Running Advertisements
Chabad.org homepage showing an ad for a cellphone company.
Chabad.org, the flagship Web site of the Chabad-Lubavitch movement, has recently begun a test run of displaying advertisements on the website.
Chabad.org features a wealth of information on any Jewish and Chasidic topic, and was found to be a brand leader in a recent study called ‘Jewish Internet Metric Study’ and recorded the largest gains in traffic compared to other Jewish educational websites.
A Source told us that they are working with an agent who is very sensitive to the nature of what Chabad.org is, and what type of ads it would display. “In the past we were approached about advertising, yet the circumstances did not allow it. With today’s, circumstances it worked out” said the source.
eli
i hear that they are really behind in salary, maybe this can help pull them thru.
simon says
I think we lost are standards, a Mogen Dovid on Chabad.org??
what would the Rebbe have said. even if it is an advertisement.
get smart
sounds like a good idea. why did it take so long to happen.
$$$ and Sense
I realize that the expenses of Chabad.org are significant and it must be difficult to raise funds to cover these expenses, however I do not see the justification in selling the Chabad name. When Chabad displays an advertisement on the website, Chabad is endorsing the product. Is this a responsibility that you want? Will Chabad.org compromise on the integrity of its content to meet advertisers’ demands? Maybe the reason why the Chabad.org website has become a brand leader is because it doesn’t sell advertisements?
Possible win-win!
B”H
This could be a win-win. Certainly chabad.org benefits from the ad revenues.
But also, if some of the advertisements are from businesses that tend to only (so far) do business mostly with the frum community, some more not-yet-frum customers can come their way.
May the whole endeavor be matzliach!
$$$ and Sense wrote:
wake up and smell the coffee since when does advertising mean you endorse
magen chabad
Simon: there is nothing wrong with a magen david. if i am correct the rebbe had one on his becher.
a magen david is not an israeli flag.
chosid
The ignorance of some of this site’s readers never ceases to amaze.
$$$ and Sense,
1) The Rebbe’s kiddush cup has a magen dovid on it.
2) Advertising does not imply endorsement.
to--------simon says wrote:
what is wrong with a magen dovid
Ctiti Building!
The Rebbe’s father’s kever has a magon dovid on it.
Shame Lubavitch is selling out. Maybe Citi can sell their rights to Citi Fields and rename 770 the Citi Building.
$$$ and Sense
Based on my experience in the publishing industry let me clarify a few things. There always has been a fine line between publishers and advertisers. Publishers are dependent of advertising dollars and publishers must always try to remain independent. An advertiser can choose to run an advertisement in a particular magazine or a website. If the advertiser pays for the advertisement generally it will run in the magazine or website. However, if a publisher feels that the advertisement is not suited for the magazine or its website, the publisher can choose not to run the advertisement. In addition, publishers include waivers in the insertion order/contract, excluding them from legal liabilities related to the advertisement, because they are frequently named in lawsuits. Legally a publisher is generally not responsible for an advertisement, however certain cases they have been found liable.
By Chabad selecting what advertisers they are willing to accept (as stated in this article), Chabad has approved which advertisers they are willing to associate with and have provided them a forum to promote their products. By making that choice Chabad is giving the appearance that they are endorsing the advertiser. Many non-religious people use this website and they see it as a website run by very religious people and rely on the knowledge of the writers/editors and the quality of the information that the website provides. People will generally assume that the advertisers are acceptable. We must hold our selves to a higher standard.
To: Ctiti Building!
Not sure what an ad has to do with naming rights… Please speak sense.
Poor taste
Do you see ads on Microsoft’s website? On Apple’s? Chabad.org is not just a “news and articles” site. It’s selling Chabad. Selling other people’s messages just dilutes our own.