Many Surprises and New Ideas Promised for Purim Campaign

ISRAEL — In around a month, shluchim will be running their annual Purim campaign in accordance with the Rebbe’s directives. The campaign includes bringing the awareness of various practices of Purim to thousands of Jews around the world.

This year, the Shlichut Assistance Center, which is run by Tzeirei Chabad Of Israel, has produced a special catalog that will be sent to shluchim in a few days’ time. The catalog contains various new and original aids that can be used to present the significance and practices of Purim to every Jew in an attractive, meaningful way.

Rabbi Yosef Yitzchok Ahronov, the director of the Tzeirei Chabad Of Israel, and Agudas Chassidei Chabad in Israel, reports that the main purpose is to fulfill the will of the Lubavitcher Rebbe and bring the joy of Purim to every single Jew, whoever he is, and especially to those who, for various reasons, are unable to carry out its various practices themselves.

Apart from new Purim flyers that will soon be published, the shluchim and volunteers from Anash participating in the drive will benefit from a range of low-cost mishloach manos packages, presented in a new and appealing way, Megillas Esther booklets, new methods of advertising, books as mishloach manos, and more.