In the winter of 1973 the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, launched the Chabad-Lubavitch Chanukah awareness campaign, changing the way the eight-day Festival of Lights has been celebrated since. Pictured, the National Menorah in Washington, D.C. Photo: Baruch Ezagui/Chabad.org
Fifty Years of Illuminating the World: Chanukah Campaign Hits Milestone
Most of us don’t remember it, but once upon a time Chanukah was not widely known. Back then, giant menorahs did not glimmer outside the Plaza Hotel on Fifth Avenue, or in front of the White House on the Ellipse, or at the foot of the Eiffel Tower in Paris.
