In this newly discovered footage, released by JEM, watch the Rebbe launch the campaign for every child to have a letter in a Sefer Torah. The Rebbe outlines the details of his new initiative, suggesting how and where they should be carried out.
In the second video we get the fascinating glimpse from behind the scenes of the campaign from the director, Rabbi Shmuel Greisman.
It is amazing to see how the Rebbe was personally involved in all aspects of the campaign, a reminder of how important this mivtzah is.
A Call for Unity
The Power of a Letter