Rain Doesn’t Dampen Mitzvah Tank Parade

Marking the 115th birthday of the Lubavitcher Rebbe, dozens of ‘Mitzvah Tanks’ took to the streets of New York City to spread a message of redemption and of Pesach, as a ‘gift’ to the Rebbe.

The parade departed from 770, en route to New York City’s cultural and business hub – central Manhattan. The entourage of ‘Mitzvah Tanks’ traveled down Eastern Parkway to Grand Army Plaza, up Flatbush Ave. and over the Manhattan bridge.

Upon arrival in Manhattan, the parade snaked up 6th Ave. to Central Park and then came back down 5th Ave. – known as the ‘Canyon of Heroes’ after the many parades that flow between its towering skyscrapers.

Following the parade, the Mitzvah tanks all disbursed to their pre-determined locations throughout the city to help Jews fulfill a Mitzvah or two.

There was Tefilin for men, Shabbos candles for women, along with Matzos and brochures for the upcoming holiday of Pesach.

One new addition to this years parade was a billboard truck, which a visual message to go along with audible message played from each of the tanks. “[The screen truck] was the idea of a number of children, and we went with it,” said parade organizer Rabbi Mordy Hirsch.

Despite a steady downpour the parade went off without a hitch, spreading the message of hope, Pesach and redemption to tens of thousands on the streets of New York.

5 Comments

  • 1. shmuel M wrote:

    Its a shame that they didnt make a tent for people to stay dry, they should think of this in case it rains next time by a rally or do it inside 770 like on Chanukah!
    it really is hard enough to come as is because its Erev Pesach, lots to do, and to bring the kids is difficult, and when it rains and there is no dry place to sit it makes it that much more uncomfortable and inconvenient.
    My brother is a Shliach in middle america and when he makes a large outdoor event eh always plans on it to rain and is prepared by getting a large tent so people will be comfortable and this way you’ll attract people who otherwise wouldn’t come because of the weather.

    Reply
  • 2. Devorah wrote:

    I believe its also erev pesach for those organizing even. Why dont we give credit and not criticize? ??

    Reply
  • 3. To #2 wrote:

    A mere suggestion to strengthen future programs should not be looked at as criticism..
    #TakeItEasy

    Reply
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