CROWN HEIGHTS, Brooklyn [CHI] — For many years, Crown Heights residents have run their errands on Kingston Avenue, picking up groceries, shopping for clothing and furniture, as well as purchasing Judaica items. Yet recently, neighborhood businesses have been experiencing setbacks due to the economic downturn.
Kinderific, a store that offers a wide selection of clothing and specialty educational games for children of all ages, has retired from its location on Kingston Avenue and will be relocating to a new storefront in Boro Park. Upon perusing the store’s merchandise in Crown Heights, shoppers commented that a similar assortment was available at other stores in Boro Park. Although the owners find their prices to be on par or lower than those of Boro Park’s, they experienced a noticeable decline in sales since they opened on Kingston in March of 2007. Residents from Crown Heights admit that many of them have been traveling to another Brooklyn neighborhood to shop for their children, unaware that a store in their neighborhood carried just what they needed.
The owners are not completely dissatisfied with their venture in Crown Heights, which they say was initially successful. “The experience was amazing,” one said. “We were able to meet many people, some of whom we got to know quite well, and learn more about the community.”
Particularly rewarding was their customers’ satisfaction with their service. “It was a pleasure to have happy customers, especially when they returned to let us know that their children loved their purchases.”
With goals of expanding its merchandise selection and services to its customers, Kinderific hopes that its new location will enable the company to conduct business on a larger scale and broaden its clientele.